16 Apr
2014

WordPress Training Courses Brisbane

WordPress is one of the leading publishing platforms for most bloggers on the Internet and if you are running an online enterprise, you are also better off having a WordPress blog or website for your business. Originally a blogging platform, WordPress has morphed into a web platform that helps users create instant sites that are customizable with a variety of themes and plug-ins. Although there’s a short learning curve when it comes to using WordPress effectively as your main website, anyone can learn how to do so with a good WordPress course. WordPress training Brisbane is ideal for anyone in the area who is looking to learn about the basics of setting up a WordPress website, how to keep it up and running and how to optimize the site for targeted search traffic.

WordPress Training for Your Business: Taking Your Business to the Next Level
If you do not have a website for your business, you are putting yourself at a distinct disadvantage from those who maintain an active online presence. A website is your online portal, the place where you brand, products and services are made accessible to a global audience. Without a good website you are limited to traditional modes of advertising and losing potential clients to more -tech savvy competitors. The good news is that you do not need an extensive knowledge in website-making in order to get a website up and running. This is where WordPress comes in handy, because it allows anyone with the most basic knowledge of the Internet to have a website up and running in matter of hours.

Why Choose WordPress?
WordPress is the perfect option because it is an open source system and it already lays down the foundations for anyone to build a website in just one day. WordPress comes with a wide array of functionality and features, however, so you need to spend a few hours learning what features are best for you and what WordPress features you can do without. WordPress has thousands of themes, both free and paid, as well as plug-ins that will extend the capabilities of your website. You need to know what features and plug-ins will provide the most benefit to your site and which plug-ins will only slow it down. For example, experts will recommend that for business enterprises, using WordPress pages, not posts is a better option if you want to create a structure for a standard website. Adding a separate blog is also a good idea so that entrepreneurs will have a space where they can post updates and connect with customers on a more personal level.

Wordpress has also improved the support system for business users with WordPress.com Business, which is composed of forums and direct email support to provide help when users encounter problems as they set-up their sites. This section also contains useful information for those who are just starting out with a WordPress site and are not too confident if they are on the right track. With these resources and practical help gained from a WordPress training course, anyone can create a successful site that is efficient and effective for online marketing in just a matter of hours.

Wordpress is a great option for entrepreneurs because it is one of the most widely-used blogging platforms today so once set up, you can connect with other WordPress users and start carving out an audience. Interaction with non-Wordpress users is also easy and convenient, since the platform allows non-users to comment and browse through WordPress sites with minimal identification requirements and cross-linking with social networking platforms.

A WordPress training course is tailored to help you navigate these areas so that at the end of the day you are able to create a WordPress website that will take your business to the next level. A website is easy to make with WordPress as your platform but tweaking it so that it reflects your brand and personality and so that it becomes an effective marketing machine is another story. With a WordPress course ( http://wordpresstrainingbrisbane.com/ ), you can learn these skills directly from the experts in practical, small group courses where you are given hands-on and personalized instruction tailored to the niche you want to occupy.

12 Mar
2014

Tips for Kids Parties

Parties for kids have come a long way in recent times with more options, more expectations and more expense placed on an annual event that runs approximately 2-3 hours. Working in the kids party industry for 15 years, I’ve seen every kind of party from the informal backyard gathering to a veritable carnival with a great variety of entertainment hired.

But don’t be daunted! A child’s party doesn’t need a big budget or an event planner to be successful. Here are some great tips to get the party started and the kids having a ball.

1. Stick with the familiar. Children feel comfortable when predictable elements are present, and if they’re overlooked, it will not go unnoticed! Definites are: Food, birthday cake, and the all important Party Bag! If you have at least these three things, you have the basics of party.

2. What games to provide. There are innumerable options: Party games; hire an entertainer or activity or have it somewhere that will entertain the kids for you. The Golden Rule is: DON’T OVER-DO IT!

Just one or two structured games are more than enough. Remember, children will be expected to eat now, cut the cake now, watch the gifts being opened now, etc etc.. If you throw in entertainers, activities and games, the kids may easily be overwhelmed, plus time whizzes by without the children having time to actually play.

3. Play time: This element should be the top party essential. Time for children to play, run about, laugh and talk with each other is valuable. It suits children of all ages and capabilities, and what’s more , it’s free!

4. Age-appropriate entertainment. This tip may seem like a no-brainer, however I have attended many parties that result in children being bored or bewildered. For example, hiring a magician-clown for two-year olds left most of the children terrified. Another example is a bowling party for four-year olds. The kids had no interest in being competitive and after just a few bowls, the excitement had seriously worn off. And even Pass-the-Parcel can cause distress when played with children who are too young to know they haven’t missed out, they just have to wait their turn. When you are holding a party with mixed ages and genders, there is a broad range of entertainment that appeals, such as jumping castles and balloon-twisting.

5. Try to Relax! When planning your party, listen to your child and use your instincts – you know what they’ll enjoy the most. On the day have a mini run-list so you don’t forget anything, like when to get the party pies in the oven or to hand out the party bags.

And most importantly, enjoy YOURSELF too…after all -it’s a party!

All the best!

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15 Apr
2014

Shrink Wrap Film – Retailers Love It

Manufacturers across the divide continue to produce quality products. We are all too familiar, with the attractive transparent packaging of toys, imported fruits, clothes, pens amongst other things. Unlike the previous times, customers can still have a glimpse into their prospective purchases, carefully examining them without necessarily compromising their state or quality (food).

It is as a result of these demands that the shrink film was developed. In the formative years; we were all accustomed to the brown paper bags which had our tree population on the decline. Subsequent move to the opaque store-name-christened polythene was a further disservice. Then came the perfect solution to all these problems, the shrink film.Initially, the shrink film was exclusively made from PVC (Polyvinylchloride).This is a plastic polymer (third most used plastic in the world) that had the capability of sealing products with a thin layer of plastic sheet. These sheets were often transparent to allow the customer have a view of the product.

The sheet would be wrapped over the product and passed over a heat tunnel or a heat gun. Normally, the length or circumference of the product would be measured, 10% of this value would be added then the sum is divided by two, this would give the size of PVC shrink wrapping to be used. PVC has the ability to shrink by 40% percent giving the packaging a tight grip of the product.

However, with time it was noticed that PVC could release small amounts of hydrogen chloride giving the products a characteristic smell in addition to poisoning. The sealers also would have small carbon deposits. The presence of a plasticizer in PVC had the drawback of hardening and shrinkage during cold weather and extreme stetching with subsequent temperature increases.

These drawbacks meant a suitable shrink film devoid of a plasticizer be developed. Polyolefin was found to have the packaging abilities of PVC but lacked the setbacks that faced the latter. It became a preferred choice of packaging. Offering a stronger seal and fewer odours. Its lack of plasticizer meant no physical changes to the shrink film. It would become the perfect storage solution; all weather .Lack of chlorine in its polymer meant no hydrogen chloride previously characteristic of PVC.

However, while its predecessor PVC enjoys machine compatibility and low cost purchases, polyolefin is the opposite, it remains relatively expensive and hard to use alongside machines.PVC on the other hand remains a suitable choice for manufacturers who don’t deal with edible products. Owing to its cheap price and machine compatibility it is a manufacturers darling.

It is of note that, both polymers are ideal for different packaging purposes. The choice of shrink film is determined by the product, budget and level of technology the producer in question has.

The undeniable fact is, packaging being the cornerstone of branding and advertising can be responsible for high sales volume or the reverse. Manufacturers and producers alike are today faced with the tough task of choosing the ideal packaging material. In the end the functionality of the shrink wrap can only be determined by the manufactures and producers.

15 Apr
2014

SEO Brisbane and the importance of Customer Lifetime Value

Customer Lifetime Value (CLV) is a measure of how much profit a customer will bring to your business over the lifetime of the relationship that exists between you two. The customer is the most valuable asset in your business. Knowing how to acquire and maintain this great asset is the key to a profitable business. CLV helps you determine where to commit you money in marketing campaigns before you launch them in order to reap higher benefits.

Sales per customer can be obtained by taking the sum of sales and divide it by the total sum of customers in a given period. Customer lifetime is the estimated number of times you think the customer will reorder a given product or service.

The number of referrals made is a conservative estimate of how many people have heard about you through a particular customer. A satisfied customer often makes casual reference on his or her blog, social media page or post a comment on a forum about a wonderful shopping experience that you provided. These comments can be read by hundreds to thousands of people. You can collect this information by asking your new customers how they heard about you.

Customers Guesstimate the percentage of the referrals that will buy something from your business to arrive at the percentage of referrals that convert to. Finally calculate the cost of sales by taking the sum of goods or services and divide it by the sum of customers that you have sold to in that period and multiply the quotient by the customer lifetime figure calculated earlier.

Importance of Lifetime value to your Brisbane business

It serves as a benchmark in determining how much money, time and effort you can commit in acquiring a given customer in the first instance. You become confident of reaping benefits such as enhanced corporate image and increased sales from your current investments. One such investment may be seo brisbane today. Lifetime value of a customer helps you to re-focus on your marketing campaigns. Once you realize that your customers are an ongoing stream of revenue rather than a one-shot sale, you get motivated to focus on ways of keeping them or repeat sales as loyal customer are likely to buy more. Loyal customers cost less to service. Experienced customers know how to use your products or services and make fewer calls to customer support and request fewer visits from the sale rep thus reducing the overheads.

Limited acquisition cost is yet another benefit of calculating lifetime value of a customer. Loyal customers are much more likely than not to be your advocates. They will recommend you to their associates and friends and happily speak about your products or services. This brings in more customers with little or zero acquisition cost. Lifetime value helps you identify the best customers; understand what best they see in your business thus helping you come up with real marketing objectives and strategies.

Calculating CLV

There are several formulas to arrive at the Lifetime Value of a given customer; the most efficient one is given by:

CLV = (Sales per customer) x (Customer lifetime) x (Number of referrals) x

(The percentage of referrals that turns customers) – (Cost of sales)

To arrive at these data you can use the following simple steps to estimate each parameter.

Sales per customer can be obtained by taking the sum of sales and divide it by the total sum of customers in a given period. Customer lifetime is the estimated number of times you think the customer will reorder a given product or service.

The number of referrals made is a conservative estimate of how many people have heard about you through a particular customer. A satisfied customer often makes casual reference on his or her blog, social media page or post a comment on a forum about a wonderful shopping experience that you provided. These comments can be read by hundreds to thousands of people. You can collect this information by asking your new customers how they heard about you.

Customers Guesstimate the percentage of the referrals that will buy something from your business to arrive at the percentage of referrals that convert to. Finally calculate the cost of sales by taking the sum of goods or services and divide it by the sum of customers that you have sold to in that period and multiply the quotient by the customer lifetime figure calculated earlier.

Importance of Lifetime value to your business

It serves as a benchmark in determining how much money, time and effort you can commit in acquiring a given customer in the first instance. You become confident of reaping benefits such as enhanced corporate image and increased sales from your current investments.

Lifetime value of a customer helps you to re-focus on your marketing campaigns. Once you realize that your customers are an ongoing stream of revenue rather than a one-shot sale, you get motivated to focus on ways of keeping them or repeat sales as loyal customer are likely to buy more. Loyal customers cost less to service. Experienced customers know how to use your products or services and make fewer calls to customer support and request fewer visits from the sale rep thus reducing the overheads.

Limited acquisition cost is yet another benefit of calculating lifetime value of a customer. Loyal customers are much more likely than not to be your advocates. They will recommend you to their associates and friends and happily speak about your products or services. This brings in more customers with little or zero acquisition cost. Lifetime value helps you identify the best customers; understand what best they see in your business thus helping you come up with real marketing objectives and strategies.

14 Apr
2014

Types of services provided by Dentist Coorparoo

If you are new in Coorporoo or you are searching for a new dentist, it is advisable to research extensively on the kind of services offered by various dentists in the area. The best dentist Coorparoo is capable of handling different dental procedures and complications. You can ask around for recommendations or check the internet for more information about these practitioners. Here are some of the services provided by dentists.

Routine checkups and examination
Dentists provide routine services including x-rays, fillings and cleanings. Your initial visit will probably include a comprehensive visual examination, diagnosis of any dental complication and x-rays. Your dentist will fill up any cavities present and ensure your gums and teeth are healthy. A good dental practitioner provides colored fillings to ensure that the patient’s mouth looks good despite the cavities.

Orthodontics
If you are considering straightening your teeth then ask for a dentist who offers orthodontic services. Invisalign is the latest technique in orthodontic where teeth are straightened without using brackets or wires. It is perfect for individuals who wish to have their teeth straightened invisibly. Therefore, look for a dentist Coorparoo who is experienced to provide Invisalign.

Teeth whitening
Another important service offered by a dentist is teeth whitening. Your oral specialist will recommend the best course of treatment to achieve desired results. Most specialists offer one- time treatment that leaves your teeth brighter and whiter after a single visit. In some cases, you may be required to continue with treatment while at home for about 2 weeks.

Oral surgery
Not all dental offices are well equipped to undertake oral surgery. If in need of oral surgery find an experienced oral surgeon, this way you will be in safe hands. There are many reasons why you may need oral surgery this includes dental implantation or wisdom tooth removal. Since most people are nervous about surgery, a great relationship with the oral surgeon will make the patient more relaxed.

Endodontics
There are dentists who are specialized in endodontic. This deals with the diagnosis, treatment and prevention of diseases affecting the roots. This service aims at saving patients’ natural teeth through restoring dental function and health.

Why are dental checkups important?
Most people are nervous about visiting a dentist. Nevertheless, having frequent dental checkups is essential for maintaining excellent oral health and hygiene. Regular oral checkups are economical in the long run since minor dental problems are cheaply and easily handled as they are diagnosed earlier.

Checkups will ensure you take proper care of your gums and teeth. A dentist will carry out an oral examination to ascertain whether you require cavity filling, cleaning or other corrective or preventive measures. Crooked teeth are examined and any compilation like halitosis can be treated.

When such routine checkups are performed, most major future dental complications are prevented. For instance, going for dental cleaning will make your teeth feel and look better and the risk of gum inflammation and recession is minimized. On the other hand, by filling a minor tooth cavity today, you are preventing sore root canal or tooth loss in future.

Finally, regular oral checkups not only give you a fresh smile but also help save life. Many oral cancer cases are diagnosed each year, early diagnosis makes treatment effective. A dentist will notice the early warning signs and notify you in case any cancer sign is detected. To have health teeth and a perfect smile you have to schedule regular checkups with your dentist Coorparoo.

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