20 Sep
2014

What is Baltic Amber?

Many people don’t realise that amber is actually tree resin, not a stone. More specifically, it is the fossilized resin from an extinct species of trees, and is millions of years old!

What makes Baltic Amber special?
Baltic Amber has an active ingredient called Succinic Acid, which has been known to have many medicinal qualities. Succinic Acid is a natural analgesic that assists with pain relief.

Succinic acid is now produced commercially and is approved for use by the United States Food and Drug Administration.

Baltic Amber teething necklaces have been a source of traditional healing passed on for many generations and are widely used and treasured throughout Europe as unparalleled alternative medicine with proven health benefits.

Baltic amber in ancient times
While some of us here in Australia may think that amber necklaces are quite a new thing, even in ancient times infants were given amber necklaces to wear.

Amber was thought to contain magical powers, and it was widely known to have healing properties. Besides the healing properties, infants were given the necklaces to guard against baby swapping, offer protection from evil forces, and help against witchcraft!

Ancient Germanic tribes such as the Goths, Nordic peoples, Celts, Romans, Greeks, Arabs and Chinese, all valued amber for its beauty and protection.

Amber necklaces as a baby teething remedy
Baltic Amber is popular with baby teething products as it helps with pain relief, it has a calming affect and it stimulates the thyroid to assist with the redness and drooling associated with teething.

Baltic Amber necklaces are made for wearing, not for chewing. By wearing Baltic Amber close to the skin, the amber produces an oil (rich in Succinic Acid) which your skin then absorbs into the body.

Baltic Amber teething necklaces are the ideal solution when you choose to care for your baby in a natural way.

Silicone Teething Necklaces
It’s a well known fact that babies and toddlers love to chew when they are teething.

They will chew on anything they can get their hands on! Our necklaces are designed so that they can have a safe and soft product to chew on when teething.

These necklaces also provide a stimulating object for babies to play with while breastfeeding.

Not only functional, these necklaces are fashionable and look great with any outfit. It can be very difficult for mums to wear long necklaces or jewellery with babies and toddlers, as they love to grab everything and can very quickly break an expensive piece of jewellery.

Our silicone teething products are made with the highest quality 100% food grade silicone, and are guaranteed to be BPA and PVC free.

All Beauty of Amber silicone necklaces have been tested and are fully compliant with Australian & New Zealand Standards (AS/NZS IOS 8124-1:2010).

Why choose Beauty of Amber?
Beauty of Amber specialise in Baltic Amber teething products, all of which are hand-crafted and made with authentic Baltic amber. Our genuine Baltic Amber is of the highest quality and sourced only from the Baltic Regions of Europe. We also have an extensive range of Silicone teething necklaces.

We are passionate about natural alternatives when dealing with the pain associated with teething, and offer excellent customer service.

9 Sep
2014

Have Cane Will Travel – Disabled Travel in Australia

Award-winning comedy writer, Ian Heydon (Kingswood Country, How Green Was My Cactus, The Samuel Pepys Show, The Year My Country Broke) recently took out an unexpected award – for writing about travelling with a disability.

In 2010 Ian was diagnosed with Multiple Sclerosis. That led to the question – what does a writer who has a disability and who loves to travel write about? The answer was pretty obvious. Because Ian uses a cane for mobility assistance, he built a website called Cane & Able Travel and that site won the inaugural Business disAbility Award for Business Innovation in 2012.

Back in 2003, Ian had a travel book on Australia published called The Small Guide to A Big Country (Explore) and he subsequently bought a travel agent’s licence (Small Guide Travel). Much of Ian’s research for that book is still valid. As Ian says, “They haven’t moved the Sydney Opera House or most of Australia’s main attractions, so all I really needed to do was update where necessary and add the accessibility and disability facility information. It’s a bonus that the Small Guide Travel consultants can assist with itinerary advice and bookings.”

When Ian travels these days he uses both a cane and a wheelchair for getting around. “Before my diagnosis with MS I guess I felt a bit of pity when I saw other people in wheelchairs. I didn’t realise that wheelchairs give a person with a disability so much freedom. Mine allows me to get around much better at airports, especially when the boarding gate can be a fair distance from check-in, and it makes art galleries, museums and theatre so much more accessible and enjoyable.”

Ian first took his wheelchair on a trip to Dubai, London and Paris in 2012. While there are websites with attractions and disability information for those destinations in the pipeline, Ian’s first priority is writing about Australia. In late 2012 he visited Cairns and road-tested attractions like Skyrail and Quicksilver’s Great Barrier Reef as well as disabled-friendly accommodation. From this came the destination specific website, Cairns Disabled Travel.

The next cab of the rank was Canberra. According to Ian, Canberra is arguably Australia’s most rewarding destination for travellers with a disability. “There are flights from all other major cities and centres, they have an excellent public transport and wheelchair-assisted taxi system and all the major attractions are accessible, with many of them free. There’s excellent accommodation, terrific restaurants and bars and so much to see and do. It really is a fabulous tourist destination. Sure, after a couple of weeks there might be some thumb twiddling but for a few days away it is fabulous.” Ian visited Canberra in 2011 and 2013 to research accessible accommodation and attractions and the Canberra Disabled Travel website is now live.

Ian has a multi-destination itinerary on the drawing board for all Australian capital cities and major regional centres so you could see him soon in your part of the country. But the Kingswood? No, he won’t be taking the Kingswood!

18 Sep
2014

SEO Brisbane and the importance of Customer Lifetime Value

Customer Lifetime Value (CLV) is a measure of how much profit a customer will bring to your business over the lifetime of the relationship that exists between you two. The customer is the most valuable asset in your business. Knowing how to acquire and maintain this great asset is the key to a profitable business. CLV helps you determine where to commit you money in marketing campaigns before you launch them in order to reap higher benefits.

Sales per customer can be obtained by taking the sum of sales and divide it by the total sum of customers in a given period. Customer lifetime is the estimated number of times you think the customer will reorder a given product or service.

The number of referrals made is a conservative estimate of how many people have heard about you through a particular customer. A satisfied customer often makes casual reference on his or her blog, social media page or post a comment on a forum about a wonderful shopping experience that you provided. These comments can be read by hundreds to thousands of people. You can collect this information by asking your new customers how they heard about you.

Customers Guesstimate the percentage of the referrals that will buy something from your business to arrive at the percentage of referrals that convert to. Finally calculate the cost of sales by taking the sum of goods or services and divide it by the sum of customers that you have sold to in that period and multiply the quotient by the customer lifetime figure calculated earlier.

Importance of Lifetime value to your Brisbane business

It serves as a benchmark in determining how much money, time and effort you can commit in acquiring a given customer in the first instance. You become confident of reaping benefits such as enhanced corporate image and increased sales from your current investments. One such investment may be seo brisbane today. Lifetime value of a customer helps you to re-focus on your marketing campaigns. Once you realize that your customers are an ongoing stream of revenue rather than a one-shot sale, you get motivated to focus on ways of keeping them or repeat sales as loyal customer are likely to buy more. Loyal customers cost less to service. Experienced customers know how to use your products or services and make fewer calls to customer support and request fewer visits from the sale rep thus reducing the overheads.

Limited acquisition cost is yet another benefit of calculating lifetime value of a customer. Loyal customers are much more likely than not to be your advocates. They will recommend you to their associates and friends and happily speak about your products or services. This brings in more customers with little or zero acquisition cost. Lifetime value helps you identify the best customers; understand what best they see in your business thus helping you come up with real marketing objectives and strategies.

Calculating CLV

There are several formulas to arrive at the Lifetime Value of a given customer; the most efficient one is given by:

CLV = (Sales per customer) x (Customer lifetime) x (Number of referrals) x

(The percentage of referrals that turns customers) – (Cost of sales)

To arrive at these data you can use the following simple steps to estimate each parameter.

Sales per customer can be obtained by taking the sum of sales and divide it by the total sum of customers in a given period. Customer lifetime is the estimated number of times you think the customer will reorder a given product or service.

The number of referrals made is a conservative estimate of how many people have heard about you through a particular customer. A satisfied customer often makes casual reference on his or her blog, social media page or post a comment on a forum about a wonderful shopping experience that you provided. These comments can be read by hundreds to thousands of people. You can collect this information by asking your new customers how they heard about you.

Customers Guesstimate the percentage of the referrals that will buy something from your business to arrive at the percentage of referrals that convert to. Finally calculate the cost of sales by taking the sum of goods or services and divide it by the sum of customers that you have sold to in that period and multiply the quotient by the customer lifetime figure calculated earlier.

Importance of Lifetime value to your business

It serves as a benchmark in determining how much money, time and effort you can commit in acquiring a given customer in the first instance. You become confident of reaping benefits such as enhanced corporate image and increased sales from your current investments.

Lifetime value of a customer helps you to re-focus on your marketing campaigns. Once you realize that your customers are an ongoing stream of revenue rather than a one-shot sale, you get motivated to focus on ways of keeping them or repeat sales as loyal customer are likely to buy more. Loyal customers cost less to service. Experienced customers know how to use your products or services and make fewer calls to customer support and request fewer visits from the sale rep thus reducing the overheads.

Limited acquisition cost is yet another benefit of calculating lifetime value of a customer. Loyal customers are much more likely than not to be your advocates. They will recommend you to their associates and friends and happily speak about your products or services. This brings in more customers with little or zero acquisition cost. Lifetime value helps you identify the best customers; understand what best they see in your business thus helping you come up with real marketing objectives and strategies.

17 Sep
2014

Ideas All Trades Fixing Brisbane’s Storm Damaged Homes and New Building Projects

Brisbane based and BSA licensed Ideas All Trades Pty Ltd  is stepping up their private building project. The family owned business is expanding rapidly to cater to the more diverse requirements of private construction in the Brisbane area.

Ideas All Trades Pty. Ltd. formerly Ideas Painting & Plastering are armed with 9 years of trades and trades management experience in the Brisbane region with a focus on building in the Logan area.

With well demonstrated success in the insurance repair sector, and a thirst for solid growth in work load capacity and service provision, Ideas All Trades Pty Ltd are branching out in pursuit of low rise building projects including renovation, repairs and extensions on homes, new homes and commercial buildings.

As Ideas Painting & Plastering, they assisted thousands of Brisbane residence affected by the major floods of Australia Day 2012. They continue to repair storm damaged and flood affected homes; homes broken into and homes burnt out by fire on behalf of several National insurers and other major National Builders.

The trust earned by thousands of Brisbane residence is clear. Just have a look at the myriad of video testimonials they accrued on their You Tube channel. The link here will take you to the company’s founding director Will Warrens’ YouTube channel which is packed with Brisbane homeowners all voicing their approval and thanks to the Ideas tradies and administration staff for their swift and quality service.

In fact, speed, quality and ensuring customers have as little disruption to their home life with as higher quality finish as possible, is a major part of the Ideas All Trades customer service policy. They are trying to bring positive attitudes to the fore about trades practices, quality, trust in trades and value in the building trades consumer market.

Their experience as a builder responsible for insurance claim funded repairs has heightened Ideas All Trades’ commitment to quality building. The demand of high standards in insurance repairs plus the need to adapt high turnovers of unique repair requirements has given Ideas All Trades a building advantage.

The advantage is the Ideas All Trades Pty Ltd model of job management. They have most skilled building trades people required for any home repair, renovation or house extension job on their books and maintain their relationship with Brisbane construction industry and custom manufacturing small businesses by regular contact and support.

They have also developed strong ties to local engineers and other building professionals offering the owner builder, and potential homeowner assured standards of structural safety. They offer experienced support to gaining council approval to building projects such as extensions and major renovations as well.

The benefits flow to the customer who no longer needs to worry about finding trusted tradesmen and engineers to complete each complicated task. Neither is there worry for the customer to organize the order and scheduling of each tradesman in turn.

For more information or to find out how you can get started on your building project visit the Ideas All Trades website and arrange a quote today.

16 Sep
2014

Fine Food Wholesalers – A Comprehensive Wholesale Suppliers Resource and Inspiration Portal

When looking for innovative and exciting food products, you could literally scour the Yellow Pages or Google for hours or even days and still not find the information you’re after. What Fine Food Wholesalers offers is a huge and ever-growing directory of wholesale food suppliers who are keen to attract your business. Wonderfully, you don’t just get their contact details; you also get to access colourful images and a summary of the supplier’s business and product offerings.

Intuitive categories to browse

Being able to access at-a-glance information about suppliers is invaluable because it saves the time you would ordinarily have to spend searching, browsing, gathering information and bookmarking all your shortlisted results. On Fine Food Wholesalers, you can go directly to the category you need and turn up a number of suppliers who produce the wholesale foods you’re looking for.

Currently with 45 categories including Breakfast Food, Nuts, Cheese and Fruit & Vegetables, there is truly something for every type of food and beverage product. You’ll also find health-specific categories including Gluten Free, Health Food and Organic Food & Drinks as well as cuisine-specific categories such as Asian Food, International Cuisine and Australian Bush Tucker & Wild Foods.

Helpful for retailers, foodservice, food manufacturers and more

Fine Food Wholesalers is the go-to resource for many sectors of the food product-seeking community. It is of enormous value to the small café who is looking for home-style cookies and brownies, as well as the school tuckshop trying to find healthy options such as quality breads, wholesome snacks and sugar-free beverages for their hungry customers. Any kind of foodservice business, from the owner/operator fish and chip shop through to fine dining establishments will find an abundance of wholesale food choices.

Food manufacturers turn to Fine Food Wholesalers to connect with wholesale ingredients suppliers who offer staples such as flour, salt, olive oil and butter, right through to the more exotic products including saffron, truffles and hard-to-source seafood.

Food as a gift

This is a rapidly growing sector and gift hamper companies enjoy finding new and interesting wholesale food suppliers among the thousands of advertisers. It could be a new chocolate import, bush tucker destined for lucky overseas recipients or Christmas puddings and other treats.

Not only is Fine Food Wholesalers a comprehensive resource where businesses search for food suppliers but it is an inspirational portal that helps inform menu development and seasonal ranges and identify emerging food trends.

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